1981: Legendary wrestler Fritz Von Erich, (aka Jack Adkisson) is head of a small regional promotion in Dallas. He launches a new wrestling show out of The Dallas Sportatorium based on the vision of a young filmmaker named Mickey Grant. Grant sees a way through the use of new production innovations, such as the hand held broadcast camera ringside microphones, and entrance music to revolutionize the way wrestling was shot for television. From this idea Von Erich, Grant, and media veteran Bill Mercer create World Class Championship Wrestling. With the help of matchmaker and wrestling legend Gary Hart, Von Erich casts his three oldest sons, Kevin, David, and Kerry as the "baby faces" or heroes of the promotion.

